Hi, I’m Sean Smith

Founder & Managing Director, Then Wot? · Perth, Western Australia

For years I’ve helped Perth service businesses get out of spreadsheets and manual workflows and into software that actually works for them. Along the way, I watched the same thing happen with AI – owners hearing endless hype, but almost nobody showing them how to use it properly.

So I built this workshop. It’s the class business owners have actually been asking for: plain-English, hands-on, and built around the real work you do every day – quotes, emails, follow-ups and marketing – in both Claude and ChatGPT.

No jargon, no up-selling you software or services you don’t need. Just a practical day that leaves you confident, set up safely, and genuinely faster at your job.

A real business background – not just a tech one
Claude and ChatGPT taught side by side, no favourites
A Perth local, in the room with you all day
No bullshit up-sells or packages you don't need
Taught by someone who's actually used AI, not just watched some YouTube videos

Apply to attend

Credentials & experience

8 years

Hands-on building with AI

Principal Engineer

Senior technical leadership

ASX & NASDAQ

Worked with listed companies

14 years

Web and app development

Multiple

Businesses owned and operated

Why I run this the way I do

The businesses I work with don’t need to become AI experts. They need to get real value from AI – safely, quickly, and in a way that sounds like them. That’s the whole workshop: fewer buzzwords, more results you can use that day.

Apply for your seat

Seats are limited and demand is high so we take applications first. Tell us a little about your business – it takes about a minute – and if it’s a fit we’ll be in touch with your spot and next steps.

If you miss out on this workshop, we'll keep you updated for when the next one is announced.

Step 1 of 5

What best describes your business?

Limited Seats · Built for Service-Based Businesses · We’ll never share your details.